Advertising (quotes)

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What is advertising?

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Advertising is the art of mass selling

  • Advertise: Describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.  Oxford Dictionary
  • Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.  Morris Hite
  • Advertising is what you do when you can’t go see somebody. That’s all it is.  Fairfax Cone
  • ConsumerismMaterialism,  Persuasion
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Advertising is the art of persuasion

  • Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising. Andrew Hacker
  • There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. William Bernbach
  • Persuasion
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Advertising is essential for business success

  • Advertising is totally unnecessary. Unless you hope to make money. Jef I. Richards
  • The man who stops advertising to save money is like the man who stops the clock to save time. Thomas Jefferson
  • The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. Derby Brown
  • Advertising is the principal reason why the business man has come to inherit the earth. James Randolph Adams
  • Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt
  • Early to bed, early to rise, work like hell, and advertise. Dr. Laurence J. Peter
  • Advertise your business. Do not hide your light under a bushel. T. Barnum
  • Success
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Advertising is the lubricant of free-enterprise

  • Advertising is “the lubricant for the free-enterprise system. Leo-Arthur Kelmenson
  • Advertising is the life of trade. Calvin Coolidge
  • Advertising is the poetry of Capitalism. Michael Maynard
  • If I were asked to name the deadliest subversive force within capitalism–the single greatest source of its waning morality– I should without hesitation name advertising.  How else should one identify a force that debases language, drains thought, and undoes dignity?  If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose–say the exaltation of the public sector–it would be recognized in a moment for the corrosive element that it is.  But as the voice of the private sector it escapes this startled notice.  I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions. Robert L. Hellbroner
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The qualities of great advertising

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Great advertising is an art form and not an easy one

  • Advertising is the greatest art form of the 20th century. Marshall McLuhan
  • I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Leo Burnett
  • Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink. Leo Burnett
  • Art
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Great advertising always sells more than just the product

  • In our factory, we make lipstick. In our advertising, we sell hope. Peter Nivio Zarlenga
  • I’m not just buying a car – I’m buying a lifestyle! Lynn Johnston
  • Kodak sells film, but they don’t advertise film; they advertise memories. Theodore Levitt
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Great advertising is built around a strong idea

  • If an ad campaign is built around a weak idea — or as is so often the case, no idea at all — I don’t give a damn how good the execution is, it’s going to fail. Morris Hite
  • To swear off making mistakes is very easy. All you have to do is to swear off having ideas. Leo Burnett
  • The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
  • Ideas
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Great attention brings attention to the product, not the ad

  • A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy
  • We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’ Leo Burnett
  • Attention
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Great advertising stimulates interest

  • The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad. Howard Luck Gossage
  • Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull? William Bernbach
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Great advertising informs

  • Advertising in the final analysis should be news. If it is not news it is worthless. Adolph S. Ochs
  • The more informative your advertising, the more persuasive it will be. David Ogilvy
  • There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy
  • That’s the kind of ad I like, facts, facts, facts. Samuel Goldwyn
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Great advertising differentiates

  • In advertising, not to be different is virtual suicide. Thornton Wilder
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Great advertising grabs attention right from the start

  • You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull… When you advertise fire-extinguishers, open with the fire. David Ogilvy
  • On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy
  • The first problem of communication is getting people’s attention. Chip Heath
  • Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic. Samuel Johnson
  • The faculty of attention has utterly vanished from the Anglo-Saxon mind, extinguished at its source by the big bayadère of journalism, of the newspaper and the picture magazine which keeps screaming, “Look at me.” Illustrations, loud simplifications… bill poster advertising — only these stand a chance. Henry James
  • Attention
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Great advertising stimulates desire

  • Advertising is the art of convincing people to spend money they don’t have for something they don’t need. Will Rogers
  • History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. Malcolm Muggeridge
  • It is our job to make women unhappy with what they have. B. Earl Puckett
  • The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. William Feather
  • Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett
  • Society drives people crazy with lust and calls it advertising. John Lahr
  • Advertising: That which makes you think you’ve longed all your life for something you never even heard of.
  • It did what all ads are supposed to do: create an anxiety relievable by purchase. David Foster Wallace
  • A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. Bernice Fitz-Gibbon
  • Desire
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Great advertising is truthful

  • Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife.  Don’t tell them to mine.  David Ogilvy
  • The most powerful element in advertising is the truth. Bill Bernbach
  • Telling lies does not work in advertising. Tim Bell
  • Honesty
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Great advertising is fun and memorable

  • In my opinion, fun is what makes advertising successful. Leo Bogart
  • Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett
  • Fun
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Great advertising engages

  • When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. John O’Toole
  • Advertising on the Web is less about just hitting someone with a message… It’s about engagement with that user. Mark Zuckerberg
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Great advertising doesn’t try too hard

  • If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney. Leo Burnett
  • The most common trouble with advertising is that it tries too hard to impress people. James Randolph Adams
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Great advertising focuses on content, not just form

  • What you say in advertising is more important than how you say it. David Ogilvy
  • What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
  • The more informative your advertising, the more persuasive it will be. David Ogilvy
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Great advertising speaks in the language of the consumer

  • If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. David Ogilvy
  • I don’t know the rules of grammar. . . . If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy
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Great advertising is never created by a committee

  • Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy
  • I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett
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Great advertising tends to be simple

  • An ad is finished only when you no longer can find a single element to remove. Robert Fleege
  • Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett
  • Simplicity
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Great advertising is no substitute for a poor product

  • The product that will not sell without advertising will not sell profitably with advertising. Albert Lasker
  • There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. Jerry Della Famina
  • Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it. Will Rogers
  • It used to be that people needed products to survive. Now products need people to survive.  Nicholas Johnson
  • Marketing is what you do when your product is no good. Edwin H. Land
  • The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett
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Great advertising requires a generous budget

  • There is more money wasted in advertising by underspending than by overspending. Years ago, someone said that underspending in advertising is like buying a ticket halfway to Europe. You’ve spent your money but you never get there. Morris Hite
  • You can fool all the people all the time if the advertising is right and the budget is big enough. Joseph E. Levine
  • The man who stops advertising to save money is like the man who stops the clock to save time. Thomas Jefferson
  • Advertising is lke learning — a little is a dangerous thing. P.T Barnum
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Even the most creative advert is not great if it doesn’t sell

  • If it doesn’t sell, it isn’t creative. David Ogilvy
  • A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy
  • Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up? Rosser Reeves
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Advertising must be tested

  • The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
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Word of mouth is the best form of advertising

  • While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. Jef I. Richards
  • Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t. Morris Hite
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Against advertising

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Some argue advertising is a great and honourable profession …

  • Advertising is the most fun you can have with your clothes on. Jerry Della Femina
  • If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising. Franklin D. Roosevelt
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… while others disagree

  • Don’t tell my mother I work in an advertising agency – she thinks I play piano in a whorehouse. Jacques Seguela
  • Poker as elaborate a waste of human intelligence as you could find outside an advertising agency. Raymond Chandler
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Some people are strongly critical of advertising

  • Isn’t it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising people who create it? David Riesman
  • It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.  K. Chesterton
  • Advertising – a judicious mixture of flattery and threats. Northrop Frye
  • By saturating the public domain with false sincerity, advertising makes genuine sincerity more difficult. Avner Offer
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They argue advertising has woven itself into the very fabric of our culture …

  • The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy. Louis Kronenberger
  • Living in an age of advertisement, we are perpetually disillusioned. B. Priestley
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… and in many ways, is ruining it

  • Once a culture becomes entirely advertising friendly, it ceases to be a culture at all. Mark Crispin Miller
  • All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us–by commercial forces, by advertising agencies, by TV broadcasters.  It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.  Kalle Lasn
  • It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? It has taught us how to live, what to be afraid of, how to be beautiful, how to be loved, how to be envied, how to be successful.  Is it any wonder that the American population tends increasingly to speak, think, feel in terms of this jabberwocky? That the stimuli of art, science, religion are progressively expelled to the periphery of American life to become marginal values, cultivated by marginal people on marginal time?  James Rorty
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Advertising breeds inadequacy, dissatisfaction and even misery

  • Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. Marya Mannes
  • It is our job to make women unhappy with what they have. B. Earl Puckett
  • Be comfortable with who you are’, reads the headline on the Hush Puppies poster. Are they mad?  If people were comfortable with who they were, they’d never buy any products except the ones they needed, and then where would the advertising industry be? Mark Edwards
  • The Death of Advertising? I think that’s in the book of Revelation. It’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards
  • At its root, the ad wants you to feel unhappy, discontent, lacking, inferior, temporary. Because materialism–in essence, the doctrine suggesting that things, not relationships, make the world go around–is a replacement for something else. And when we’re content with that something else–the something else you can’t buy with a credit card–we won’t need to adorn our lives with the unnecessary goods and services being flashed before us at every turn.  Bob Welch
  • Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man’s inner misery. The business world is bent on creating hungers which its wares never satisfy, and thus it adds to the frustrations and broken minds of our times. Archbishop Fulton Sheen
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Advertising breeds desire …

  • Society drives people crazy with lust and calls it advertising. John Lahr
  • It did what all ads are supposed to do: create an anxiety relievable by purchase. David Foster Wallace
  • History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. Malcolm Muggeridge
  • Advertising is an environmental striptease for a world of abundance. Marshall McLuhan
  • Desire
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… often for products we don’t need

  • Consumer: One who delights advertisers by acquiring unnecessary products.
  • Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. Tyler Durden, Fight Club (via author Chuck Phalanuick)
  • Advertising: That which makes you think you’ve longed all your life for something you never even heard of.
  • Advertisers constantly invent cures to which there is no disease. Jerry Smith
  • Advertising design, in persuading people to buy things they don’t need, with money they don’t have, in order to impress others who don’t care, is probably the phoniest field in existence today. Victor Papanek
  • Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. Sinclair Lewis
  • It used to be that people needed products to survive. Now products need people to survive. Nicholas Johnson
  • Advertising sells you things you don’t need and can’t afford, that are overpriced and don’t work. And they do it by exploiting your fears and insecurities, and if you don’t have any they’ll be glad to give you a few by showing you a nice picture of a woman with big tits. That’s the essence of advertising: big tits. Threateningly big tits. George Carlin
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Advertising tries to deceive

  • Advertising is a bit like playing make-believe. Hartman Jule
  • Advertising is legalized lying. G. Wells
  • Advertising is the art of making whole lies out of half-truths. Edgar A. Shoaff
  • You can fool all the people all the time if the advertising is right and the budget is big enough. Joseph E. Levine
  • Advertising is the modern substitute for argument; its function is to make the worse appear the better. George Santayana
  • What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.  Vilhjalmur Stefansson
  • The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Bill Cosby
  • Half the work that is done in this world is to make things appear what they are not. R. Beadle
  • Deceit
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Advertising greatly exaggerates

  • Many a small thing has been made large by the right kind of advertising. Mark Twain
  • Advertising is the rattling of a stick inside a swill bucket. George Orwell
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Advertising tries to confuse, confound and bedazzle

  • An advertising agency is 85 percent confusion and 15 percent commission. Fred A. Allen
  • The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense. Henryk Skolimowski
  • If a person had delivered up your body to some passer-by, you would certainly be angry. And do you feel no shame in delivering up your own mind to any reviler, to be disconcerted and confounded? Epictetus
  • Confusion
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Advertising makes false and vague promises …

  • Promise, large promise, is the soul of an advertisement. Samuel Johnson
  • The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Stuart Chase
  • Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic. Samuel Johnson
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… especially the false promise of happiness

  • One of life’s great misconceptions is the belief if I get what I want, I’ll be happy. Years of research, and your own experience if you look at it carefully, will tell you that’s not so:  if you get what you want you will quickly get used to it and want something else instead.  But we have a hard time remembering this.  Advertising and the media play into these desires, telling us we can be happy if we just buy the right things, wear the right clothes, get the latest home entertainment or kitchen gadget.  Richard O’Connor
  • Our society’s values are being corrupted by advertising’s insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness. John Fisher
  • Many media commercials encourage us to believe that if we buy a certain product, we can be physically appealing, or popular, or successful. According to the commercial message, it may be easy to make friends and influence people if we simply do what we’re told to do.  It would be wonderful if that were true, but unfortunately life does not seem to work that way.  What is inside of us can be much more important and influential than what is outside.  John Marks Templeton
  • Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch. B. Priestley
  • The rich philistinism emanating from advertisements is due not to their exaggerating (or inventing) the glory of this or that serviceable article but to suggesting that the acme of human happiness is purchasable and that its purchase somehow ennobles the purchaser. Vladimir Nabokov
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Advertising encourages people to act against their own best interests

  • On the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it’s a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster. John Michael Greer
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Advertising has created a photoshopped world

  • It’s in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous. Brené Brown
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Advertising disrupts our TV and radio programs

  • It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper. R. Serling
  • The joy of music should never be interrupted by a commercial. Leonard Bernstein
  • So long as there’s a jingle in your head, television isn’t free. Jason Love
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Advertising teaches people to be stupid

  • There are huge advertising budgets only when there’s no difference between the products. If the products really were different, people would buy the one that’s better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.  Carl Sagan
  • Stupidity
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Advertising promotes false stories

  • In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that “Coca-Cola has become an integral part of people’s lives by helping to tell these stories,” it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us. George Saunders
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Advertising is evil – or is it?

  • Advertising is only evil when it advertises evil things. David Ogilvy
  • I cannot think of any circumstances in which advertising would not be an evil. Arnold J. Toynbee
  • Evil
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Much advertising is bad or mediocre

  • There’s so much truly awful advertising out there it’s embarrassing. But not all advertising is bad. Some of it is really quite mediocre. Jef I. Richards
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Much advertising is greatly boring

  • I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett
  • Advertising rises to an art when it stimulates not a perceived need, but boredom. Generosity sweepstakes, patient repetition, diligent associations, claims of skyrocketing temperance – a cavalry charge of techniques weaseling the tedious virtues into subliminal consciousness to make people fidget in their jiggling bodies, necrohabits, and abusive relationships. This campaign of discontent would implant not a longing for this or that product, but a heartache to jump on the bandwagon of another existence altogether. To lodge ennui in the soul is to commodify life. Bauvard
  • Boredom
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Much advertising insults the intelligence

  • Millions of dollars’ worth of advertising shows such little respect for the reader’s intelligence that it amounts almost to outright insult. James Randolph Adams
  • Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Butler Leacock
  • If advertising had a little more respect for the public, the public would have a lot more respect for advertising. James Randolph Adams
  • I just saw an ad the other day that I couldn’t believe. There was this woman–and I think it’s degrading to womankind– she was going out of her mind over a new product called “A Thousand Flushes.” Here she was in her toilet, saying, “Oh, I love this product!” and, “My life is complete!”  Good God–if your joy depends on “A Thousand Flushes,” you’re sick! Leo Buscaglia
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Much advertising targets children and can do damage

  • In general, my children refused to eat anything that hadn’t danced on TV. Erma Bombeck
  • No one ad is so bad. But the combination of 400 ads a day creates in children a combination of narcissism, entitlement, and dissatisfaction.  Mary Pipher
  • Did you know your child will have watched 350,000 commercials by the time he or she graduates from high school? There’s just too much of it.  Peter Gilson
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Much advertising doesn’t work

  • Asked about the power of advertising in research surveys, most agree that it works, but not on them. Eric Clark
  • Ninety-nine percent of advertising doesn’t sell much of anything. David Ogilvy
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Some argue advertising promotes the wrong values and ideals …

  • Our society’s values are being corrupted by advertising’s insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.  John Fisher
  • Ads sell a great deal more than products. They sell values, images, and concepts of success and worth. Brené Brown
  • The sponsor may be viewed as a potentate with a strong influence over currents of thought in our society, exercised mainly through television. It has tended to displace or overwhelm other influences such as newspapers, school, church, grandpa, grandma. It has become the definer and transmitter of society’s values.  Erik Barnouw
  • ValuesIdeals
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… while others argue advertising simply reflects the values we already have

  • You can tell the ideals of a nation by its advertising. Norman Douglas
  • Advertising reflects the mores of society, but it does not influence them. David Ogilvy
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Final thoughts

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Advertising has always been around

  • As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse. Bruce Barton
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Thoughts on advertising and facts

  • Facts are irrelevant. What matters is what the consumer believes. Seth Godin
  • Our job is to bring the dead facts to life. Bill Bernbach
  • That’s the kind of ad I like, facts, facts, facts. Samuel Goldwyn
  • Facts
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Thoughts on sex and advertising

  • In advertising, sex sells. But only if you’re selling sex.  Jef I Richards
  • Sexuality
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Thoughts on advertising and jingles

  • Anything that is too stupid to be spoken is sung. Percy Bysshe Shelley
  • If you have nothing to say, sing it. David Ogilvy
  • So long as there’s a jingle in your head, television isn’t free. Jason Love
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On a lighter note

  • A magazine is simply a device to induce people to read advertising. James Collins
  • Advertisers constantly invent cures to which there is no disease. Jerry Smith
  • Advertising – a judicious mixture of flattery and threats. Northrop Frye
  • Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. Tyler Durden, Fight Club (via author Chuck Phalanuick)
  • Advertising is 85% confusion and 15% commission. Fred Allen
  • Advertising is legalized lying. G. Wells
  • Advertising is the art of making whole lies out of half truths. Edgar A. Shoaff
  • Advertising is the rattling of a stick inside a swill bucket. George Orwell
  • Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen Butler Leacock
  • Advertising: That which makes you think you’ve longed all your life for something you never even heard of.
  • Chess is the most elaborate waste of human intelligence outside of an advertising agency. Raymond Chandler
  • Consumer: One who delights advertisers by acquiring unnecessary products.
  • Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt
  • Don’t tell my mother I work in an advertising agency – she thinks I play piano in a whorehouse.
  • e-mail: An advertising medium which is misused for personal messaging.
  • Early to bed early to rise work like hell and advertise. Laurence J. Peter
  • If an item is advertised as “under $50” you can bet it’s not $19.95. McGowan’s Madison Avenue Axiom
  • In general, my children refused to eat anything that hadn’t danced on TV. Erma Bombeck
  • It is our job to make women unhappy with what they have. B. Earl Puckett
  • Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it. Will Rogers
  • Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising. Edgar Watson Howe
  • Not all advertising is bad. Some of it is really quite mediocre.
  • Poker as elaborate a waste of human intelligence as you could find outside an advertising agency. Raymond Chandler
  • The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Bill Cosby
  • There’s so much truly awful advertising out there it’s embarrassing. But not all advertising is bad. Some of it is really quite mediocre. Jef I. Richards
  • What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. Vilhjalmur Stefansson
  • Whenever you hear the word save it is usually the beginning of an advertisement designed to make you spend money.
  • You can tell the ideals of a nation by its advertising. Norman Douglas
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