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The Practice: Shipping Creative Work (Seth Godin)
- Your work is too important to be left to how you feel today.
- Writers write. Runners run. Establish your identity by doing your work.
- We have unlimited reasons to hide our work and only one reason to share it: to be of service.
- The only choice we have is to begin. And the only place to begin is where we are. Simply begin. But begin.”
- In order to say no with consistency and generosity, we need to have something to say ‘yes’ to. Justine Musk
- If the problem can be solved, why worry? And if the problem can’t be solved, then worrying will do you no good.
- Any idea withheld is an idea taken away. It’s selfish to hold back when there’s a chance you have something to offer.
- The ability to eagerly suggest an alternative to your work is a sign that your posture is one of generosity, not grasping.
- Excerpt: If you’re a creator of any kind (current or future) this list of quotes from The Practice should be required reading—they’re THAT good.
- When we get really attached to how others will react to our work, we stop focusing on our work and begin to focus on controlling the outcome instead.
- You are not your work. Your work is a series of choices made with generous intent to cause something to happen. We can always learn to make better choices.
- If the only measure of your worth is in the outcome of a transaction, not in the practice to which you’ve committed, then of course it makes sense to cut corners and to hustle.
- If you want to change your story, change your actions first. When we choose to act a certain way, our mind can’t help but rework our narrative to make those actions become coherent. We become what we do.
- You can’t really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you’re lucky, your work will find an audience for whom it’s meaningful.
- When we do the work for the audience, we open the door to giving up our attachment to how the audience will receive the work. That’s up to them. Our job is to be generous, as generous as we know how to be, with our work.
- If you want to complain that you don’t have any good ideas, please show me all your bad ideas first. Befriending your bad ideas is a useful way forward. They’re not your enemy. They are essential steps on the path to better.
- The time we spend worrying is actually time we’re spending trying to control something that is out of our control. Time invested in something that is within our control is called work. That’s where our most productive focus lies.
- Lost in all the noise around us is the proven truth about creativity: it’s the result of desire—the desire to find a new truth, solve an old problem, or serve someone else. Creativity is a choice, it’s not a bolt of lightning from somewhere else.
- Everything that matters is something we’ve chosen to do. Everything that matters is a skill and an attitude. Everything that matters is something we can learn. The practice is choice plus skill plus attitude. We can learn it and we can do it again.
- If our focus is on external validation, then the journey will always be fraught. It’s culturally impossible to do important work that will be loved by everyone. The very act of being ‘important’ means that it will have a different impact on people.
- Ultimately, the goal is to become the best in the world at being you. To bring useful idiosyncrasy to the people you seek to change, and to earn a reputation for what you do and how you do it. The peculiar version of you, your assertions, your art.
- It’s insulting to call a professional talented. She’s skilled, first and foremost. Many people have talent, but only a few care enough to show up fully, to earn their skill. Skill is rarer than talent. Skill is earned. Skill is available to anyone who cares enough.
- The Bhagavad-Gita says, “It is better to follow your own path, however imperfectly, than to follow someone else’s perfectly.” Consider the people who have found their voice and made a real impact: their paths always differ, but their practices overlap in many ways.
- If we failed, would it be worth the journey? Do you trust yourself enough to commit to engaging with a project regardless of the chances of success? The first step is to separate the process from the outcome. Not because we don’t care about the outcome. But because we do.
- The infinite game is the game we play to play, not to win. The infinite game is a catch in the backyard with your four-year-old son. You’re not trying to win catch; you’re simply playing catch. The most important parts of our lives are games that we can’t imagine winning.
- As Susan Kare, designer of the original Mac interface, said, “You can’t really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you’re lucky, your work will find an audience for whom it’s meaningful.
- Selling can feel selfish. We want to avoid hustling people, and so it’s easy to hold back in fear of manipulating someone. Here’s an easy test for manipulation: if the people you’re interacting with discover what you already know, will they be glad that they did what you asked them to?
- Yes, you’re an imposter. But you’re an imposter acting in service of generosity, seeking to make things better. When we embrace imposter syndrome instead of working to make it disappear, we choose the productive way forward. The imposter is proof that we’re innovating, leading, and creating.
- No one can possibly do a better job of being you than you can. And the best version of you is the one who has committed to a way forward. Your work is never going to be good enough (for everyone). But it’s already good enough (for someone). Committing to a practice that makes our best better is all we can do.
- Every creator who has engaged in the practice has a long, nearly infinite string of failures. All the ways not to start a novel, not to invent the light bulb, not to transform a relationship. Again and again, creative leaders fail. It is the foundation of our work. We fail and then we edit and then we do it again.
- When we stop worrying about whether we’ve done it perfectly, we can focus on the process instead. Saturday Night Live doesn’t go on at 11:30 p.m. because it’s ready. It goes on because it’s 11:30. We don’t ship because we’re creative. We’re creative because we ship. Take what you get and commit to a process to make it better.
- Of course, at first, all work is lousy. At first, the work can’t be any good—not for you and not for Hemingway. But if you’re the steam shovel that keeps working at it, bit by bit, you make progress, the work gets done, and more people are touched. There’s plenty of time to make it better later. Right now, your job is to make it.
- If you run a marathon, you’re going to get tired. It would make no sense to hire a coach and say, ‘I want you to help me train so I don’t get tired when I run a marathon.’ The only difference between the tens of thousands of people who finish the marathon and those that don’t is that the finishers figured out where to put their tired.
- Flying across the country is safer than driving. If your goal is to get to Reno, the safest choice is to fly there, not to drive. And if you know of someone who dies in a plane crash on the way to Reno, they didn’t make a bad decision when they chose to fly. There was certainly a bad outcome, though. Decisions are good even if the outcomes aren’t.
- Who wants to do difficult work that doesn’t fulfill us? Who wants to commit to a journey before we know it’s what we were meant to do? The trap is this: only after we do the difficult work does it become our calling. Only after we trust the process does it become our passion. ‘Do what you love’ is for amateurs. ‘Love what you do’ is the mantra for professionals.
- Money supports our commitment to the practice. Money permits us to turn professional, to focus our energy and our time on the work, creating more impact and more connection, not less. And more importantly, money is how our society signifies enrollment. The person who has paid for your scarce time and scarce output is more likely to value it, to share it, and to take it seriously.
- A key component of practical empathy is a commitment to not be empathic to everyone. A contemporary painter must ignore the criticism or disdain that comes from someone who’s hoping for a classical still life. The tech innovator has to be okay with leaving behind the laggard who’s still using a VCR. That’s okay, because the work isn’t for them. ‘It’s not for you’ is the unspoken possible companion to ‘Here, I made this.’
- Where is the fuel to keep us going? Anger gets you only so far, and then it destroys you. Jealousy might get you started, but it will fade. Greed seems like a good idea until you discover that it eliminates all of your joy. The path forward is about curiosity, generosity, and connection. These are the three foundations of art. Art is a tool that gives us the ability to make things better and to create something new on behalf of those who will use it to create the next thing.
- One of the problems with art is that it is self-anointing: Anyone can be an artist by simply pointing to themselves and saying so. The truth is that there are very few artists. [Making the world a better place through art] is the highest attainment of the specialization. It is to recognize that it is not all about you, and that you have a communal function you can serve to help everyone get along. This is important for people to understand, especially in a capitalist society.
- To Be of Service Isn’t that what we’re here to do? To do work we’re proud of. To put ourselves on the hook. To find the contribution we’re capable of. The only way to be on this journey is to begin. But there isn’t a guarantee. In fact, most of what we seek to do will not work. But our intent—the intent of being of service, of making things better, of building something that matters—is an essential part of the pattern. Because most of us, most of the time, act without intent.
- Who Can You Reach? How is it possible for three cowboys to herd a thousand cattle? Easy. They don’t. They herd ten cattle, and those cattle influence fifty cattle and those cattle influence the rest. That’s the way every single widespread movement/product/service has changed the world. And so we ignore all the others. We ignore the masses and the selfish critics and those in love with the status quo. First, find ten. Ten people who care enough about your work to enroll in the journey and then to bring others along.
- All of us get an endless supply of ideas, notions, and inklings. Successful people, often without realizing it, ignore the ones that are less likely to ‘work,’ and instead focus on the projects that are more likely to advance the mission. Sometimes we call this good taste. It’s possible to get better at this pre-filtering. By doing it out loud. By writing out the factors that you’re seeking, or even by explaining to someone else how your part of the world works. Instinct is great. It’s even better when you work on it.
